Hi Friends,

As I am sure you know, there is a very important negotiation going on right now in the city of Edmonton around the proposed Downtown Arena District. All Edmontonians have been watching this deal slowly play out in the media - why is it taking so long??? This surely is a complex negotiation with numerous key stakeholders at the table. I want to tell all of our Elected Leaders that this needs to be their biggest priority and I expect them to find a way to make it a reality.

My vision of the future of Edmonton and Northern Alberta includes an Iconic Arena District in the Capital City for future generations to enjoy and celebrate. This is not about hockey nor Northlands nor the Oilers nor the Katz Group, it is about making a statement about our collective Vision for what Edmonton can be today and in the future. I believe this is a project that is vital to the future success of Edmonton so I have agreed to help.

I have decided it is time for me to step up and do what I can to make this vision a reality. I am part of a group, led by community entrepreneurs, that has decided to put their resources behind making our voice heard.

This group is asking us to do 3 things:

1. Visit www.buildthearena.com
2. Make your voice heard (make a $100 donation to the website, join the community and send letters to your Elected Leaders)
3. Encourage everyone you know to get involved, this is not just for downtown Edmonton, it is this is for all the citizens of Edmonton and Northern Alberta

The $100 donation will all go to a combined media campaign to showcase the supporters and fund additional media streams.

The Build the Arena Association is a non profit group of Edmontonians and Northern Albertans that are using their time and energy to showcase their support for the downtown Edmonton Downtown Arena District

My vision of the future of Edmonton and Northern Alberta includes a downtown arena and entertainment district if you share this vision visit www.buildthearena.com and get involved.

Sincerely,